…The carrier formally joined the alliance in April.

By Zach Vasile

Hawaiian Airlines has  unveiled a new aircraft livery celebrating its membership in the oneworld alliance.

The design, applied to an Airbus A330, includes a purple oneworld mark and the phrase “Aloha a puni ka honua,” which means “Aloha all around the world.” As with every Hawaiian widebody jet, the famous Pualani logo appears on the tail assembly, and a stylized maile lei wraps around the fuselage.

“This livery is a powerful symbol of what it means for Hawaiian Airlines to be part of the oneworld alliance – sharing aloha, ʻŌlelo Hawaiʻi [the Hawaiian language], and our deep connection to Hawaii with more people around the globe,” Alisa Onishi, Hawaiian’s managing director of marketing, said in a news release.

“Language is essential to preserving Hawaii’s culture. By placing ʻŌlelo Hawaiʻi on our aircraft, we honor our heritage and carry the voice of Hawaii everywhere we fly.”