Zach Vasile

The Association of Professional Flight Attendants, which earlier this week issued a vote of no confidence in CEO Robert Isom, led a rally on the street outside American’s campus in Fort Worth, Texas.

“This airline is headed down a path that puts our careers at risk,” the union said in a message to members before the protest.

“Now is the time for flight attendants to stand together and show up in protest. American Airlines needs real accountability, decisive action, and leadership that will put this airline back on a competitive path.”

American executives have faced increased pressure from unionized workers since the release of a comparatively weak fourth-quarter and full-year earnings report late last month. The APFA and the Allied Pilots Association released separate statements criticizing Isom and other officers for not doing enough to close the widening profitability gap between American and its chief competitors, United and Delta.

On Monday, the board of the APFA issued its no confidence vote and called for a change in direction. The APA, which is reportedly seeking a meeting with American’s board of directors, has not issued a no confidence vote of its own.

CNBC reported Thursday that Isom released a video message for employees highlighting planned improvements for 2026, including better scheduling and new cabins.

“We look forward to working with all of you to make it happen,” he said.

Isom and other American leaders have acknowledged disappointment in the latest earnings figures but maintain that long-term investments made by the airline over the years will facilitate growth in the coming months.